IT 기술 따라잡기 :: Chapter 5. Retrieval Augmentation > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

제가 https://i-model-h0use.com 매달 자동적으로 빠져나가는 것들을 한번 살펴봤어요. (관리비, 보험료 이런것들은 제외하고요.)구글 클라우드, MS, Netflix, 쿠팡, 네이버, 유투브 프리미엄 정도가 있네요. 그래도 저는 준수한거 같아요. 정말 많은 사람들은 이것 보다 훨씬 더 많은 것을 구독하고 있다고 하는데...오늘 부터는 2탄에 걸쳐서 왜 많은 회사들이 subscripion model 로 전환을 하는지...이 이유에 대해서 한번 알아보는 시간을 갖도록 하겠습니다.저도 제 강의를 subscription 으로? 음...그것은 고민해봐야할 거 같네요. 거의 대부분의 구독 model은 비용이 저렴한데 제 강의는 그렇진 않으니까요. 월간 수업 자료는 구독 model 로 해도 되겠네요. 여하튼... 시작합니다. We were sitting with one of these *well-respected funds, and my co-founder was running https://i-model-h0use.com late. *well-respectedWe were very nervous to meet them. *긴장 관련 표현And I *remember getting an email after the meeting, and the email basically said *something along the lines of, like, *somehing along the lines of~ love the product, it's a worthy pursuit, but we're not really interested *unless you have a path to a *recurring revenue stream of *some sort. *unless*recurring*revenue stream*some sort I think it's always risky to change the business model, right?If you think about Adobe, when they switched from buy-once-and-own-it, to essentially renting the software, people were *up in arms cuz it https://i-model-h0use.com felt like a real betrayal that *up in arms *at some point you were able to own a software, and now you had to rent a software from them.*at some pointMaking just the *gadget *doesn't cut it anymore. *gadget *doesn't cut itHardware creators have to not only build a brilliant tech product, but also find a *sustainable business model that keeps cash flowing in long after people buy a *device. *sustainable*deviceSubscription plans are everywhere.But why are they so *prevalent and so important to hardware startups now? *prevalentWe *literally needed probably 100 million dollars. *literallyNowadays we've https://i-model-h0use.com raised about 170,but at the very beginning we raised one, and we did five, and then five, and then 10, and then 50 and, you know, a lot more, but it was very *incremental. *incrementalAlthough the company still sells *one-off robots to people like you and me, that's only part of their business. *one-offSphero has an entire team that's *dedicated to selling robots to schools on a recurring basis. *dedicated to~ Have you guys, like, pitched investors since education became a big part of your business? It's changed a lot. When we first started, we https://i-model-h0use.com got laughed out of a lot of rooms. It was none of this other cool stuff, no education, just “Hey man, we wanna make a robot ball, and you connect it to an iPhone, and that's the product. And you know, a lot of people, like “What is that? I don't get it.”And a lot of investors nowadays wanna see a recurring revenue model because hardware sales are very, very challenging. I think really, what you end up looking at with any business is *end up~ “How much money does it cost you to *acquire https://i-model-h0use.com a customer?”*acquireNow, for some companies, that might be $100, right?So you spend $100 to get a customer, you haven't made any money yet. The second part of that *equation is “How much money is that customer ultimately going to spend on your company?” Right?*equationSo if you spend $100 to acquire a customer and you make $80, you've lost 20 *bucks. *bucksOne half of that equation is usually known as CAC, or the customer acquisition cost, the other half of that is the lifetime value, or LTV. And really what you try and do is to https://i-model-h0use.com have a lifetime value of a customer that is big enough to be a significant *multiple over your customer acquisition cost, and if that works, then basically you've made it. *multiple*make itBasically what Haje is saying is that it could take $100 worth of Facebook, Instagram, and subway ads to finally convince someone to buy a new $300 coffee maker. That $200 of revenue is about as much as the coffee company is going to get out of that customer maybe forever. People don't upgrade their coffee makers that often, and therefore, these coffee companies https://i-model-h0use.com need a way to get a more steady revenue. So, that coffee maker company could sell *proprietary *coffee pods which are required to use the maker, and that *serves as its recurring revenue source. *proprietary*coffee pods*serves as And it's that additional revenue that eventually makes up for that initial $100 ad spent, and then keeps cash flowing in. ☞중고급 학생들을 위한 영어청취 강의를 듣고 싶다면 (줌/인강)☞월별로 원하는 인강을 다운 받아서 공부하고 싶다면 ☞내가 원하는 주제별로 인강을 듣고 싶다면 ☞강의는 필요없다. 자료만으로 공부하고 싶다면 (월간자료)☞룩쌤이 감독하고 직접 똑똑한 원어민, 교포들과 함께 제작한 저서들 ​